
De-Risking the Journey,
Accelerating ARR Growth
Learning from your mistakes is a luxury that few can afford in today’s business landscape. To succeed in today’s rapidly changing technology market, a software company needs to excel at many things including sales, marketing, partnering, engineering, and customer experience. The Wingspan operations team is made up of experienced executives that have successfully led each of these functions and can work as co-pilots alongside your PortCo’s leadership team to help them get more things right, first time. Fewer mistakes mean faster results and lower costs. And that means a higher exit value, quicker.
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At Wingspan Equity we believe in speed and outcomes, not billable hours. That’s why we created the ‘Wingspan Way’ – a purpose-built methodology founded upon decades of hands-on software company transformational experience. The Wingspan Way empowers the entire team to align on a single plan, execute with confidence, and maximize the contribution of hyper scaler partners.
01
Our Unique Business Model Ensures Everyone is Aligned
Because Wingspan Equity take some or all our fees as secondary-investor equity, you can be sure our goals and objectives align with yours and the other stakeholders. And because we share the risks, you can have confidence we will work hard to reduce them.

02
Charting a Course for Growth
You know your investment thesis, and you know the levers that will get you to the ‘rule-of-40’. But does the portfolio company have a truly viable plan to get you there? Wingspan’s NorthStar Strategy Framework and the Wingspan Maturity Model establish a compelling ‘investor centric’ vision and comprehensive growth strategy across all the key functions of a software organization.

03
Accelerating ARR Growth
It’s a common problem: You have an agreed strategy, but the portfolio company doesn’t know how to turn that strategy into an actionable plan that can be delivered quickly? Wingspan Way is our unique tailored methodology, that empowers a portfolio company leadership team to execute at speed and maximize outcomes.

04
Using Experience to Reduce Risk
In a PE backed organization with an investment thesis that includes an exit date, there is little or no time to learn from costly mistakes. The Wingspan Equity Operator Team have years of experience that covers every aspect of running high growth software business. Sitting alongside the portfolio company’s core function leaders and working as co-pilots, an experienced Wingspan Equity operator can help ensure fewer mistakes are made and more initiatives are “right first time”.

05
Enabling Smarter Decisions
Business is unpredictable, experience and expertise matters. Wingspan Operating Partners are software industry veterans with deep expertise and an extensive network. See the broader picture and base decisions on insider knowledge of how the hyper-scale Cloud vendors work and what resources are available from them.

